5/24 & 5/25
- Design Specifications
- These are key to your IA -- perhaps the most important part becuase of the knock on effect they can have on your marks in B, C, and D.
- Design Specifications need to be the following:
- Measurable
- Specific
- Feasible
- Justified in relationship to your problem (make sure to explicitly link them)
- Not just made up -- they should be from your research and design brief
- Considerations you must include:
- Check these out
- Let's see what Mr. Trumphold has to say about this!
"All of the requirements and constraints need to be:
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justified
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specific (exactly what it has to be),
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feasible
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measurable (so think of tests that you may perform).
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evidence that the design specification are drawn from the research (your research plan would help outline your specifications).
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The design specification must be developed from the design brief."
HOMEWORK
- These are due MONDAY/TUESDAY of next week. Again, just add them to
5/22 & 5/23
- SPECIFICATIONS!
- Today we tackle Marketing Specifications...so what the heck are they?
- These are the measurable goals that you create evaluate if your design solves the problem for the group that you are building it for.
- What should those goals look like?
- From Mark Trumphold's website:
- "(iv) Marketing specifications
- Marketing specifications relate to market and user characteristics of the proposed design.
- Target market—Consideration only needs to be given to market sectors and segments.
- Target audience—Differentiate between the target market and the target audience. Characteristics of the users should be established.
- Market analysis—A summary is required of the important information gathered about: potential users and the market. An appraisal of economic viability of the proposed design from a market perspective is important taking into account fixed and variable costs and pricing. Analysed the market in terms of potential users, size and economic viability.
- User need—Specifications should identify the essential requirements that the product must satisfy in relation to market and user need.
- Competition—A thorough analysis of competing designs is required to establish the market need. The marketing specification must be developed from the design brief and research."
- MORE INFO:
- THIS IS ONE PAGE
HOMEWORK
- By next class you need to add the marketing specifications to your Onedrive version of the IA (right after the Design Brief and please make sure it is labeled MARKETING SPECIFICATIONS).
5/11 & 5/14
- Today we discuss the Design Brief:
(iii) The Design Brief
A detailed design brief comprises the expected outcome and broad requirements determined from the market and user research. The feasibility of the project should also be considered.
The design brief is the formal starting point for a new design. Occurs when the designer presents the design to the client. It is a statement of the expectations of the design.
The brief does not provide the design solution, but is a statement that sets out:
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the design goal (for example, a working prototype to be evaluated in terms of its feasibility for volume production)
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the target Audience for the product. For example for children, disabled adults, etc.
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the target market for the product. for example, market sector (a broad way of categorizing the kinds of markets a company is aiming for) or market segment (markets divided up into smaller segments where the consumers have similar characteristics and tastes).
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the major constraints/parameters (these have to be in such as legislation or food safety regulations). For example, should comply with new legislation, have fewer working parts, be cheaper to manufacture) within which it must be achieved
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the criteria (these are wishes, it would be great if??) by which a good design proposal may be achieved (for example, increased value for money and/or cost-effectiveness for manufacturer).
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The feasibility of the project
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Scale of production.
This should on approximately one A4 (letter) page or equivalent.
- Now let's grade some Design Briefs -- just tell me where on the rubric the design brief falls
- Simple brief
- Develops a brief that identifies some of the relevant parameters
- Develops a detailed brief
- Next start to think about your Design Brief
HOMEWORK
- Start to work on your DESIGN BRIEF
- Again, this is the guiding document for your product therefore it needs to be GOOD!
- If you do this correctly, then the design and marketing specifications are MUCH easier to write.
- THIS WILL BE DUE NEXT CLASS (it's only 1 page so really it isn't all that difficult.
5/9 & 5/10
- Because A Day students will be taking the AP Gov't test on Thursday we will have a shop day.
- TO GET DONE TODAY
- Sand and then apply the first coat of finish to your desk.
- Touch up paint
- Catch up if you are behind (secure the nice top to your desk, etc.)
HOMEWORK
- 1st 4 pages of the IA are due NEXT CLASS!
5/7 & 5/8
- Another IA work day.
- By Friday you owe me the first four pages of Part A (I'm not going to review them for feedback - this is just to see what you have done):
- First two pages are your description of the problem. It should include:
- A narrative of the problem
- A summary of an interview with your client
- Pictures of the problem in the wild
- survey results to show that this is a bigger issue than just your user
- Next two pages are an explanation of the market and user research:
- Competing products and WHY they don't solve the problem
- More primary research into your market (usually via the survey)
- Your secondary research to set the problem within a larger context in terms of the market.
HOMEWORK
- This is due Friday but we will NOT have time next class to work on this
- Instead we will continue to work on the desks for half the class and the other half we will talk at length about the DESIGN BRIEF and MARKETING SPECIFICATIONS
5/3 & 5/4
- IA Work Day!
- Today you need to complete the following:
- Create a new word document titled Design Tech IA
- Set up .5 margins all around
- size 11 font
- single spaced
- Edit your problem then set it in the context of (look at the rubric in the guide or on http://www.ruthtrumpold.id.au/destech/?page_id=52 for page lengths.
- Also look at this documentCriterion A checklist.pdf
- Now having graded these things for IB I can see that IA's that are not right around the page limit will not score very well. Think of these as firm guidelines NOT suggestions. A page either way is fine but more than that you will not have the level of detail necessary to complete it correctly.
- Make sure you have citations IN MLA FORMAT (this matters too!).
- Think about pictures you can include that show your problem is actually a thing (I'm going to require you do this)
- Start to look at competing products:
- I would say 5-8 is a good number. Your job is to evaluate the existing market for your product and why those currently out there do not solve the problem. This seems to work best in the form of a chart:
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Product name and image |
website where you found it and cost (include the URL too) |
Problems with this design and why it doesn't solve the problem |
- REMEMBER, Part A isn't about solutions, it's about the PROBLEM!
- Next week we will focus on the Design Brief and
HOMEWORK
- Start getting people to fill out your survey -- start collecting responses. The more data you have to work with the stronger your IA will be.
4/27 & 4/30
- The track saw is in!
- We'll cut the tops today and make any other changes to your design. Next class we will spray paint the bases and then attach the tops later in the week.
- Colors so far:
- Dark Brown
- Garnet
- Navy and Yellow
- Flora blue
- White
- Light gray
- redish brown
- rose gold
4/25 & 4/26 (IA Day #1)
- Take a look at Part A
- Review some of the IB example ones
- pill bottle 2017.pdf
- makeup case 2017.pdf
- Dog Lease 2017.pdf
- Take a first shot at writing up your design problem -- this is a narrative.
- Create a questionnaire to give to people in order to make sure this isn't a personal problem.
- No min/max but the more questions you have the more data you have to work with
- You could use Survey Monkey or Google forms for this
- Find at least 5 pieces of secondary data related to your problem (this might be a bit abstract but try to keep it related to the target market/audience)
- That's all for today (this will take WAY longer than this period BTW)
HOMEWORK
- By next class you owe me:
- An email to your survey link
- The first shot at a good, solid, thoughful paragraph explaining the design problem
4/23 & 4/24
4/19 & 4/20
CORE TOPICS
ESSENTIAL IDEAS
CLASS ACTIVITIES: Codega is in San Antonio for a conference and Ms. Black will be helping Mrs. Melvin's class with an APWH project. That means you need to still get work done in this class despite the presence of a substitute teacher. Also work is due at the END of the block -- NO EXCEPTIONS!
- Read the following articles and then find what specific Topic it aligns to:
- Then provide a justification WHY it fits in that topic. If the topic could fit for more than one topic just pick the ONE that is the best fit. This should be a paragraph!
- The articles:
HOMEWORK
4/16 & 4/17
- Hopefully you came prepared in terms of safe clothing -- otherwise you sit in the hallway and take a 0 for the day...
- Time to work on the standing desks! Today you'll learn how to:
- Construct a simple jig to make sure the legs are the same length!
- How to drill pocket holes to help secure your legs to the top of
4/12 & 4/13
CORE TOPICS
ESSENTIAL IDEAS
CLASS ACTIVITIES
- WORKSHOP DAY!
- Hopefully you came prepared in terms of safe clothing -- otherwise you sit in the hallway and take a 0 for the day...
- Time to work on the standing desks! Today you'll learn how to:
- Construct a simple jig to make sure the legs are the same length!
- How to drill pocket holes to help secure your legs to the top of the desk!
4/10 & 4/11
CORE TOPICS
5.7 -- Innovation, design and marketing specifications
9.2 -- Market sectors and segments
9.4 -- Market research
ESSENTIAL IDEAS
- Successful innovations typically start with detailed design and marketing specifications
- Designers must research and consider the target market sectors and segments in the design of their products
- Market research is any organized effort to gather information about markets or customers.
CLASS ACTIVITIES
- A - Day
- As you complete your assignment below Codega will call people up to discuss design proposals.
- If it is signed off on then you are good to go -- do not lose that paper please!
- If it is NOT signed off on then you need to keep asking around for clients and problems. Have anther idea ready to go for NEXT CLASS!!
- The Design Brief
- Time to talk about the STANDING DESKS
- The lumber has arrived! Your job is to get with your group and complete the following:
- Find your old drawings
- Grab your cardboard mockup
- Create/modify your drawing after playing with your model for a few minutes. Pay particular attention to reinforcing the legs and think about how you will prevent it from tipping over (I know we did this before but you might not be able to put your hands on it PLUS it's not a bad idea to look it over again after we took a few months break -- you could have better ideas about how to make it better)
- The drawing needs to have all of the measurements on it
- Create a very specific cut list for this project
- ex --> 4 2x4 cut to 36 inches
HOMEWORK
- Next class we will head to the workshop
- Closed toed shoes
- no baggy clothing
- something to up hair up
3/29 & 4/8 (shortened class on 3/29 due to the 1/2 days schedule)
CORE TOPICS
5.7 -- Innovation, design and marketing specifications
9.2 -- Market sectors and segments
9.4 -- Market research
ESSENTIAL IDEAS
- Successful innovations typically start with detailed design and marketing specifications
- Designers must research and consider the target market sectors and segments in the design of their products
- Market research is any organized effort to gather information about markets or customers.
CLASS ACTIVITIES
- Time to hand in your Design Problem sheet (B-Day you should have handed it in the Friday before break!)
- What does IB say you need to include in Part A?
- Let's talk first about Marketing Specifications
- Discuss the homework
- How do you decide?
- How do you know who to aim them at?
- We can take a look at a few ACF IAs
HOMEWORK
3/27 & 3/28
**B-Day -- If you missed last class due to International Day then you need to complete the following**
CORE TOPICS
ESSENTIAL IDEAS
CLASS ACTIVITIES
- B-DAY
- Enjoy international day but you are still responsible for today's assignment!
- Debrief the trip to the Sonoco recycling center
- Big take away for the IA:
- The more bits and pieces and different types of materials you have in your design the less recyclable it is (at least in Columbia, SC)
- Don't choose the 3,4,5,6, or 7 plastics and then talk about how it will be recycled -- again, not really here in town these days!
- Start to talk about the IA's
- Take a look at these examples (they aren't from Flora)
- Then take a look at the rubric in the DT Guide (page 108) and grade JUST the Part A -- The Problem
HOMEWORK
- Read and Annotate the packet that Codega hands out -- we will be discussing this in detail next class!
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